How to define technology goals that increase your bottom line.
There are many independent garden centers that currently do not use technology tools to manage inventory, transactions, and customers for their businesses—I know this because I have probably spoken with 10 green retailers in the past six months that are not even using cash registers to ring up their transactions. While I have a personal […]
Ease into Spring: Six ideas to maximize sales during the busiest season
1. Use an integrated email marketing tool to improve customer communication. Many people think of products like MailChimp and Constant Contact as marketing tools. They are ideal for that, but they can do a whole lot more. Consider using these products for automated messaging that is not marketing related. For example, you can welcome customers to your loyalty […]
Are mobile payment systems right for you?
One of the pain points for customers at any retail establishment is waiting in line. It’s also their final impression of your store, so considerations for improving the checkout process are important, and should be factored in as part of the overall experience. For the past several years, mobile point-of-sale systems have been used primarily […]